Dave Cullen, author of Columbine

Spread the Word
Five simple ways you can help Columbine build an audience.

See the non-techy version below if some of the directions sound like gibberish.

The Quick Version

1. Boost the Columbine Intro Video

This is most powerful tool we've got. The video really engages people. But they need to find it. Embed or link with anchor text Columbine. Or just:

2. Post about the book

Talk about the book on Facebook, Twitter, discussion forums, blogs, and sites like GoodReads, Shelfari or Kindleboards. Wherever you hang out. Rate/"recommend" it if they have those features and add it to your bookshelf or favorites.

If you're ambitious, write a short review (a paragraph is fine).

Use anchor text Columbine, and link to http://www.davecullen.com/columbine.htm

3. Suggest it to a book club

Many fiction-only clubs have tried Columbine, because it reads like a novel. If your club is unsure, the intro video is a great persuader.

4. Suggest it to a student, teacher or librarian.

Let them know about the Instructor Guide / Teacher's Guide. It's also got term-paper topics for students.

5. Loan your copy to a friend

Books travel primarily by word of mouth. Sales are nice, but my priority is readers.

 


 

Thanks for your help. I know you're busy and my book is not your top priority. I'm grateful that you've taken the time to read through this page. I hope it's given you a few ideas. If you could do one or two of those things when you get a moment, it would make a big difference. Thank you.

What other books do you love? These tips will work for most of them. Books are struggling in this media-saturated world. People like you keep them alive. Thanks.

The Non-Techy Version

1. Boost the Columbine Intro Video

This is the most powerful tool we've got. The video really engages people. But the web is awash in videos, and books get lost. (Few people realize book trailers even exist.)

These actions all raise the youtube rank, which is crucial to turning up in searches suggestion bars, Click on the Columbine Intro Video. Then beneath it at the youtube page:

Sharing on other sites is most powerful of all. Embedding is even better. To embed: Click on Embed to right of the share buttons. A code box will pop up just below it. Copy and paste it onto most sites.

If you link, use "Columbine" as the anchor text.

2. Post about the book

Talk about the book on Facebook, Twitter, discussion forums, blogs, reader-oriented sites like GoodReads, Shelfari or Kindleboards. Wherever you hang out. Many of those also let you rate the book, "recommend" or add it to your bookshelf or favorites list.

If you're ambitious, write a short review (a paragraph or two is fine). Post it on any of those sites, and/or your blog. Cut/paste it onto as many as possible. Just get the conversation started.

When you link, it's crucial to use "Columbine" as the anchor text (the highlighted text). You can use this code, replaceing the ( ) symbols with < >

(a href="http://www.davecullen.com/columbine.htm")Columbine(/a)

3. Suggest it to a book club

Are you in a club, or know a member? We created great resources for book clubs. They include reader's questions (featured at Oprah.com) and videos designed for clubs. For large groups, I'll also call or skype in.

Many fiction-only clubs have tried Columbine, because it reads like a novel. If your club/leader is unsure, watching the the intro video is a great persuader.

4. Suggest it to a student, teacher or librarian.

Students and teachers have really embraced the book. Do you know any?

5. Loan your copy to a friend

Books travel primarily by word of mouth. Mention the book to a friend, and consider loaning them your copy. Sales are nice, but my biggest priority is reaching more people.