Our Ad Campaign--Phase Two

[archbishop]

                                              DISCOVER FOR YOURSELF


                                                               ETC.

[Luckie Starchild]

BBM won about 2 dozen 'Best Picture' awards. Oscar ain't the only game in town. We can use the phrase.

I agree!!!

[karind1]

good news
Domestic Total as of Mar. 15, 2006: $81,368,000 (Estimate
Foreign Total as of Mar. 12, 2006:
$67,500,000

[MuscLA_1]

This is such a great idea.  As a poster noted above, the first ad was possible ONLY due to the internet.  There's no way this could have gotten done this quickly without the suggestions and expertise available instantly and globally.

I think it's great that we're using this medium to advance our message.

One thing that I thought of...there's a lot of latent demand out there from people that AREN'T big moviegoers for the DVD, who may not frequent IMDB, Fandango, etc.

Who is the target audience here?  I remember reading an interview with Shamus about Focus' marketing, which evolved even before the movie was filmed.  He said something about obviously this would appeal to gay men, and he laughed and said "Yes, but the biggest group is WOMEN.  A tragic romance?  It's women!"

What web sites target women specifically?  Maybe the fashion magazine websites?  Teen?  Jake is a huge teen idol (and to some extent, so is Heath).

[PhoebeC]

e.g., banner comes up -- it says "Brokeback Mountain" -- with the dozy embrace image on the right, then "Brokeback Mountain" fades and "Best Picture" comes into focus. Know what I mean? A little clarity and a little pizazz.

I like this idea too.

I like the internet ad idea in general.  I was very skeptical about the USA Today ad, and am much happier with this direction.

[Brokeback_1]

The important thing would be to define a clear goal and direction of where to GO on the internet with this, and how to get the most out of it. The purpose ... is what? to get non-BBM people to see it? In my experience str8 guys , young ones are willing to see it  with girls. Jocks seem to go together, least from what I saw when in the theater.  And cops go with cops, which is how my friends at the NYPD went roflmao.
It will be gone in under 3 weeks. Are we going for DVD purchase and education through the movie? And at what audience? I wouldn't even bother with the gay audience, it already knows.

 The internet has reallly revolutionised information...one hears it ad nauseum yet this is the very first time I have actively seen it in action. I can't believe what has been done so FAST.

[karind1]

Frankly, I like to think our actions herald a new level of grassroots activism. However, I tend to look more brightly on an important factor: the power of the Internet to build a true and proactive community among people around the world. This Internet gathering of people acted in true community fashion to champion a cause. I've seen Internet communities start because of activism. I am not sure I know of very many Internet communities who as a community involved themselves in a cause in the real world separate from the reason for them coming together. I think we prove that community is not dead. It is being redefined.

Oh, and BTW, ours is not a community of anarchy because we have the best moderating team on the planet and some of the most thoughtful and wonderful community members on the Internet. To use the modern vernacular, WE ROCK! 

very intelligent move pete  also don't forget cnn and cnn international sites.  my suggestion if you know anyone over at dnc-or howard dean's old website which his brother now runs (dfa or democracy for america) or anyone at kerry campaign because they had brilliant click thru ads in ny times as well as lots of other publications-they may have some really smart tips for you.  glad you listened and did not go with usa today.  thanks  perhaps on some of these publications dave could do a barter when he has time like free article for space!!  he is a writer and i bet an opinion piece from him or commentary would be really great for this forum but also his columbine book and will give him more name recognition and free press for the future and his career while advancing our goals.

[brendisch]

The plan is to have the ad link to our webpage right?

In terms of the ad: I think it should say in a big, obvious way that it's "from the fans of Brokeback Mountain." That's what makes the ad intriguing, I think.

Something like (and this is not literal)

Find out our Brokeback Mountain affected Us
paid for by 600 fans of the movie

[karind1]

Brokeback Mountain
Echoes

The unspoken is unspeakably shattering.


Needs tweaking maybe, but if we're trying to appeal to new viewers, I think we need to get at the movie's deepest themes - those themes that reverberate for all lifestyles.  We're not trying to convert people, we're trying to get them to watch an awesome movie.  The movie will do the converting where converting is possible.

me, i like
Brokeback Mountain
See it.  Judge for yourself
or
Brokeback Mountain
See it.  Decide for yourself.             or something like that kind of challenges people to see it and then make up their minds about it.

[brokebacktom]

I like this idea!!!!!!  Lets stick with a positive theme.  I also like the idea of using some of the "Crash" approach. Myabe in away stick it to them too.

Tom

[karind1]

Sounds great!  It would be nice if the ad could easily link people to sources for purchasing the DVD - get it in their hands while they are thinking about the movie. 

can we advertise with netflix??? how many rentals do you think they will send out of BBM?  thousands,,,,,,,good idea to me.

[karind1]

I like the idea of using the terms "experience the movie", to me the move was an experience and I would love to see ads/information focused in that respect.....perhaps "share the experience with someone you love", or just simply "share the experience"

gary

how about if you do that ---experience Brokeback Mountains beauty  or something postive with the word experience.  share the experience with someone you love may only turn off someone who is a closet homophobe.  i think something generic that at least gets the people on the fence to actually experience brokeback will work better.  wow this ad campaign put some energy in this old girl.  i still like this
Brokeback Mountain
See it.  Decide for yourself     it is like making a dare to people in their subconcious brain not let anyone tell them what to think!

[peteinportland]

Lots of great ideas here already. Thanks to all of you.

Later tonight, we will post the tasks we need to complete for this phase and ask for your help. Please continue to kick around your ideas.

Like all of you, I am very excited by this (after feeling a bit ho hum about a small ad in USA Today). But, the idea came from you folks here (as all of the ideas do). Dave and the team are just smart enough to pay attention to the consensus around the ideas and pick up on what all of you are thinking and saying. Great synergy you all got going on here!

Well, back to work for me. I will visit with you all this evening after work.

Thanks again for everything!

[karind1]

spread their agendas of hate. In this regard I think the potential for hateful posts is huge, and there needs to be a structure in place to deal with it.

Somewhere over the rainbow, bluebirds fly....and Jack is smiling down on all of us.

or russ, jack didn't die...faked his death and is on his way back to ennis.........where bluebirds sing and there's a whiskey spring.  i am like you in a lot of ways........hopeful yet cynical.  those haters are the real evil doers.  and we will never change their minds.  but from personal experience, the mods can sure get angry posts outta here fast.  huh mods???  xxoo

[karind1]

I was taking it to mean (in most instances) that folks just didn't want us to be running a campaign that looked like it was coming from Focus - i.e. they are looking for ours to have its own identity.  As evidenced from the first ad, I don't think that'll be a problem!  And as Dixichuk mentions above, throwing a little love Focus's way is a good thing, people!

i think this stems from someone accusing us of being an arm of focus yesterdays post