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Author Topic: Our Ad Campaign --CLOSED THREAD  (Read 567739 times)
tweetybird
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« Reply #2280 on: March 09, 2006, 03:38:25 AM »

Thank you, to everyone involved in this campaign. It's truly a wonderful, heartwarming gesture. Could this be the start of something bigger? let's hope.
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erichsf
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« Reply #2281 on: March 09, 2006, 03:46:38 AM »

Pete - Thanks for the address!
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littlebad
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« Reply #2282 on: March 09, 2006, 04:06:33 AM »

A question from an ignorant someone in England!  Grin

How do I get a copy of this issue of Variety? Is there an address? I've never used paypal though my sister is signed up to it, so could I do it that way? ... what do I need to do to get a copy?

I'm sure I've seen copies in Borders, which is where I picked up a copy of the Entertainment Weekly Oscar (never again) mag, this was a Kingston branch. Will check in the next few days as I'm not sure how quickly they get "foreign" titles.
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gnash
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« Reply #2283 on: March 09, 2006, 04:09:53 AM »



the ad looks great guys!!!  just a few things... since you have to correct the typo, perhaps these can be considered as well:

can you tighten the leading between thank and you? it seems a bit spaced out; the THANK is awfully close to the top of the page, and doesn't seem connected to YOU

the BEST PICTURE line might look better moved up just a bit (decrease leading), so it's connected to the line above, or at least centered in the space. right now, it seems more connected to the listing below than the line above.

the kerning of the non-condensed san serif type and even the copperplate headlines could be tightened up a bit. also, a slight decrease in font size might be nice for the "donated by" lines, and the use of ampersands in lieu of the other "ands" since you already used it up above in the thank you listing. doing that would also shorten that top line a bit and create a more visually pleasing "triangle" of text.  i think using "&" and "and" in the same sentence is a bit strange, even if it's because of space limitations. a simple "keep it consistent" type of thing....

also, space is tight on the left and right of the columns.. it seems there is a bit of space to move column 3 over to the left a bit so the period after "assn." isn't almost touching the edge of the page. (maybe if the counterspace between all the columns were the same, it might help.)

however, assuming this is a bleed ad, maybe it won't look that way when printed. also, the bullets look great centered and in color, but still a bit large IMO, and it seems the bullet in the last line isn't necessary, it really isn't a listing afterall. perhaps "...an unprecedented consensus" in italics would suffice.

also, i suggest using a different color than bright blue -- perhaps pulling out a medium green from the photo above, so the bullet color ties in with the photograph and isn't an arbitrary color introduced into the composition.

for the last line (url) i see no reason why it's condensed. perhaps non-condensed tightly kerned italic bold would look good too, with a slight increase in leading to pull it away from the three lines above. if it is a 100% bleed ad, it could very well sit on the edge of the image area.

i'd increase the size of the logo just a bit so it isn't the same width as the two lines above. however, if you tighten the kerning in those lines, that will automatically happen.

i don't know what format you're sending this to variety's ad dept., but maybe their excellent art director will be able to discern any notes and make changes.

lol, deadlines.... how i don't miss them!   but as i recall, there was never enough time, never enough, but always enough for last minute changes.
« Last Edit: March 09, 2006, 04:12:42 AM by gnash » Logged


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« Reply #2284 on: March 09, 2006, 04:09:59 AM »

All apologies as I asked about this previously but can't find any responses but...
Is there a way to donate by sending a check?

I will send you an addy in one moment.

Could you please send the address to me, too?
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sarah
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« Reply #2285 on: March 09, 2006, 04:19:29 AM »

I woke up this morning to see the ad and press release.  I'm excited and proud to be a part of this project. Wink
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« Reply #2286 on: March 09, 2006, 04:27:37 AM »

Thanks for the insightful suggestions, gnash. When you mentioned green bullets to replace the blue bullets (to echo the dominant color of the photographic image) I immediately thought, "Yes, I believe he's got just the right idea..."

Blessed be.
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happycamper
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« Reply #2287 on: March 09, 2006, 04:28:21 AM »

The ad is perfect! I am so proud to be part of this. Can we e-mail the press release? I was thinking definately it should go to each of the critics who saw through the Crash award Sunday night.
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« Reply #2288 on: March 09, 2006, 04:30:30 AM »

Thankyou Dave, Pete et al. Wonderfully done! I feel so grateful to you all for putting this together, and so damned proud to have contributed. This is a classy, generous reponse, worthy of the work we are celebrating.
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lolita
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« Reply #2289 on: March 09, 2006, 04:31:30 AM »

Here it is folks . . .

THE FINAL DRAFT AD IS VERSION 8, HERE:

(With the changes we described earlier, and resized to fit precisely into the Variety page. And Sight & Sound magazine is included as it's awardee the British Film Institute. The mag name might have been better, but at some point we need to let Ned sleep. It's 4 a.m., and we want him alert in case there are any last-minute snags when Variety's production department gets it tomorrow. We want to leave a little room for contingencies.)

Two important things:

- You can and should now spread the word about this version, and feel free to distribute. We also posted it in the first post of this thread.

- The one thing we can still change--if discovered FAST--are glaring errors, ESPECIALLY the misspelling of any name. So alert us if you see any.










Perfection...
I feel so privileged to have donated and been a part of this...
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RolandC
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« Reply #2290 on: March 09, 2006, 04:33:43 AM »

Ad and press release looks fantastic!

Great job to those who made it all possible!
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Bryanlm62
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« Reply #2291 on: March 09, 2006, 04:36:06 AM »

I woke up this morning to see the ad and press release.  I'm excited and proud to be a part of this project. Wink

Ditto for me!!! When does the ad hit and how are all the press releases and interviews going?
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Robinegg
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« Reply #2292 on: March 09, 2006, 04:37:10 AM »

The ad is wonderful, succinct and professional.  You all are beautiful people.  I will send it to the national paper in Canada (Globe and Mail) and my provincial paper.  I will also send it to the mail section of Entertainment Weekly.  I'm so proud to have found and became a member of this site.
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happycamper
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« Reply #2293 on: March 09, 2006, 04:37:42 AM »

Could people post a reply as to who they have sent the press release to?
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michelle
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« Reply #2294 on: March 09, 2006, 04:44:26 AM »

If there is any money left over, has anyone thought of placing a few high-profile blog ads? The Huffington Post comes immediately to mind. It has a large Hollywood readership by virtue of the fact that so many of the political activists who post are actors and people employed in the film and TV industry.
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